Do you know what usually gets the most engagement on a social network like Facebook? If you say, picture, you win. But for extra points, add the word “simple” to the mix.
“If Bud Light Platinum is sharing a simple picture of a beer and it’s then getting shared or liked 50-100 percent better than a link to a promotion, I’d suggest we consider Leonardo da Vinci who said ‘simplicity is the ultimate sophistication’ when thinking about pleasing our social media audience,” says Aaron Perlut.
Not only is it sophistication, but it is also good for the bottom line!
Read the article at http://www.forbes.com/sites/aaronperlut/2013/10/17/is-porn-the-new-social-media-content-model/.
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