If you own a LinkedIn Page, you now have a better way to track your success on LinkedIn. On Wednesday, the social network announced the introduction of enhanced analytics for companies.
The new set of analytics, which has its own dedicated page, is divided into two main areas. The first one features the latest updates from the company. Admins can see the number of impressions, clicks, interactions, and followers gained for these individual posts. They will also know how well the Page has performed over time with charts focusing on reach and engagement for both organic and paid campaigns.
The second half of the page offers insights into follower demographics, including job seniority (Entry, Senior, Owner, Manager, Director), industry, and fluctuations in subscriber numbers. And those interested in knowing how they stack up against competition should check out the “How You Compare” section.
The new LinkedIn Company Page analytics and the recently launched Sponsored Updates empower companies, organizations, and institutions to reach the world’s professionals and engage them in rich and meaningful conversations
(Source: LinkedIn Blog)
This week, LinkedIn also updated its Influencers Posts functionality. Members can interact with specific comments, tag other people in their own comments, and sort threads to suit their needs. Additionally, they will get notified whenever others react to their remarks.
Finally, Influencers are now included in LinkedIn search.
LinkedIn has 238 million members worldwide. To date, the company has added more than 300 Influencers to its pool of contributors.
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