LinkedIn is following in Facebook’s footsteps. The company announced on Tuesday the inclusion of Sponsored Updates from businesses in users’ homepage feeds.
A sponsored update looks like any other content posted on the social network (e.g., article, video, presentation…). It can be liked, shared, and commented on. What makes it different, though, is the “Sponsored” label at the top right. The feature also comes with the ability to follow the company’s page on LinkedIn.
“Sponsored Updates can be seen on your desktop, smartphone or tablet,” says Product Manager Gyanda Sachdeva on the LinkedIn Blog. “While your LinkedIn homepage experience on any of these devices will not be dramatically different, you may occasionally see Sponsored Updates in your feed. Most of your updates will continue to be organic information from your network.”
LinkedIn insists that the posts will remain relevant and useful. However, users can hide anything that they do not like.
Brands will have the ability to choose between CPC (cost-per-click) and CPM (cost-per-thousand-impressions) pricing, promote their updates in 20 languages, and take advantage of comprehensive analytics.
Sponsored Updates should be available to any company with a LinkedIn Page by the end of the month.
For more information, click here.
Earlier this week, LinkedIn also announced that it would be retiring LinkedIn Signal on July 29.
Update and saved Signal searches will be gone after that date.
In other news
YouTube launched its embeddable Subscribe button for video creators on Tuesday. The button is available in six different formats -- three for standard (free) channels and three for paid channels.
Note that YouTube has a few rules regarding what you can or cannot do with it. Here is the list below:
You may not offer or promote prizes or rewards of any kind in exchange for clicking on a YouTube Subscribe button.Buttons must be fully and clearly visible.You may not use a Subscribe Button to track any data about a user related to the user's actions or browsing activity, including without limitation whether or not a user clicks on a YouTube Subscribe button. This prohibition includes but is not limited to using pixels, cookies, or other methods of recognizing when a user clicks on a YouTube button.
(Source: Google Developers)
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